The First Thing A Chinese Brand Should Do Is To Let It Appear In Europe.

Mercedes Benz Fashion Week, held in Tokyo in March, is one of the many fashion events around the world.

This is the fashion show of brand Facetasm designed by Japanese designer Ochiai Hiroshiri (Hiromichi Ochiai).

Ethnicity is one of the most controversial topics in fashion today.

Tom Ford (Tom Ford) has just come from American fashion.

The association won the men's wear designer of the year - but his brand is headquartered in London and exhibits in accordance with the British fashion calendar.

So is his brand British or American?

Last month, when the brand Marques'Almeida, headquartered in London, won the LVMH Young Designer Award, I called it a British brand, even though its designer was Portuguese.

Some readers find this somewhat misleading.

However, the brand is headquartered in the UK and sold in the UK market.

The problem is, historically, the four major economic centers of the fashion industry (New York, London, Paris and Milan) have become the treasure of designers regardless of their nationality.

If you don't put your headquarters there and there are no fashion shows there, you will risk being overlooked.

That's why the new exhibition of the Museum of fashion technology is so interesting.

The exhibition of global fashion capital opened last week (until November 14th). The exhibition assumes that other cities are now emerging as fashion centers, so designers have more choices when selecting jobs that match their identities.

At first, New York, London,

and

The birth process of the axis is being repeated in 19 other exhibition cities such as Sydney, Australia, Tokyo, Lagos (Nigeria) and Mexico City.

By the way, most of the cities have their own fashion week.

This is like a fashion week in every country on the map.

Some countries, such as Brazil, even have two.

In March, Sydney Mercedes Benz Fashion Week, the New Zealand designer Kate Sylvester was named Romeo 4 Juliet's work show.

The picture is from the Internet.

Will the dominance of New York, London, Paris and Milan be threatened? Will they fall? Eventually, all empires will fall, but I am not sure we are in it.

Now there is a sign of recognition from some internal factions. In some ways, fashion is not so different from universities. These factions are actually the four giants.

We constantly wonder, for example, what will be the first global brand in China.

But every time when I talk to Chinese brands, I am told that Chinese consumers want their products to shine in Paris.

The first thing to do is let it appear in Europe.

That's why Belgium's "Six Gentlemen of Antwerp" went to Paris to do exhibitions in those days, and so did Japanese designers Yamamoto Teruji and Chuan Jiu Bao Ling.

This is why Manish Arora, who is from India, is still on display in Paris.

Although we often report the surge of fashion week, their influence and coverage remain very localized except for the axis.

If we want to really threaten the four giants, a new fashion capital needs more than just designers and infrastructure, but also consumers.

I keep on chattering about this, though fashion circles like to think of themselves as avant-garde, but in fact they are a very conservative and conservative business.

In addition, the axis has retained vested interests in keeping control of the industry: the economic benefits of a fashion capital are unwilling to be lost by local governments and national governments.

On the contrary, to a large extent, this is why other countries have realized the fact that becoming a fashion capital is probably an economic and cultural beneficial idea.

Follow the money.

The fashion show system will undergo drastic changes, perhaps the whole decomposition and reconstruction, so as to redefine the meaning of the fashion capital or subvert it completely.

At the same time, anyway, the exhibition may be a good starting point.