China'S First Appearance At CHIC Exhibition

The twenty-third China International Clothing and Accessories Fair (CHIC exhibition) ended in Shanghai.

In the exhibition, the retail technology department participated in the exhibition, and set up a retail technology experience Museum, displaying the intelligent retail system, consolidating the existing cooperative relationship, exploring some potential customers, and effectively promoting the further development and application of the intelligent retail system in the industry.

This exhibition is the first CHIC exhibition to move to Shanghai. The lineup is unprecedented.

The exhibition has set a record of more than 20 countries, more than 2000 brands and a total of more than 10.5 million spectators. It not only reflects the development of CHIC exhibition, but also confirms the vigorous development of the garment industry.

With the rapid development of the garment industry and the emergence of new brands, how to use information technology to improve the existing production mode, marketing mode, management mode, enhance brand differentiation, and promote sales has become an increasingly serious problem facing the clothing brand.

"The combination of smart retailing and garment industry will be higher and higher" will become one of the highlights of this exhibition.

Zhong Ruisi's clothing smart retail experience Museum has focused on introducing commercial wireless WiFi and passenger flow technology system, mirror interactive shopping guide system, smart fitting room experience system, EAS anti-theft antenna (buried system) to help customers solve problems such as loss prevention, experience and intelligent effects based on store stores.

(1) commercial wireless WiFi and passenger flow counting system: through AP, the coverage of users' main areas can be realized.

Free WiFi experience to achieve shop leisure, entertainment,

New navigation, extended consumption time and attention.

In addition, through the analysis of background consumption behavior and statistics of people flow, we provide personalized value-added services to customers and greatly enhance the sales volume of stores.

2. The biggest difference between the magic mirror and the 3D magic mirror system is that it is an experiential system that integrates commodity information display, consumption interaction and data collection. Starting from the hot spots of consumers' interest, it promotes the rate of consumption visits, the length of stay and the attention of relevant commodities through online interaction of stores, which is an ideal carrier for organically combining online and offline.

(3) the intelligent fitting room experience system: the intelligent fitting room system based on RFID technology, which integrates data acquisition and interactive experience, realizes the real-time demand docking between consumers and service personnel, thus providing personalized value-added services, and helps to make trial and wear records of clothing products and fast delivery and feedback of hot commodity information.

(4) EAS anti-theft antenna (buried) system: adopting the global leading self-test technology and (DSP) digital signal processing technology, with the personalized tag solution for clothing products, hidden installation and wide mouth protection, and solve the problems of easy loss of high-end clothing stores.

"Through this face-to-face communication with clothing brand manufacturers and manufacturers, we have clearer the pain points and difficulties of customers at this stage, and have clearly defined the direction that we can improve in the development process and the value-added services that can be optimized.

In the future, whether in the 4, 5 or 6 era, the benefits of smart retailing will be enormous.

We will continue to improve system solutions and products to help brands reduce losses and improve sales, "Liu general, director of retail technology division concluded.

Following the pformation of the CHIC exhibition, this exhibition is not only a display of the company's research and development achievements, but also a deepening of China based on retail technology and an international first-class intelligent business technology service expert.