Anta Signed NBA Just Started "Strength Without Price" To Expand Territory.

　　 Anta Since last year, Kevin Garnett has been successfully renewed, and Boston is also being signed. Celts The new star Rajon Rondo recruited his banner, plus Luis Scola, who signed the contract before, and Anta's "strength and invaluable" strategy, despite its inaction, also handed over a satisfactory answer in last year's domestic basketball market competition.

Strength is priceless =399, speak by strength.

At home, the price of shoes that are endorsed by the first superstars is very expensive. Anta is aiming at this market opportunity, and has priced it at 399 yuan RMB. If we say that we have lowered the profits of enterprises, we can let more children ride on the golf course with their favorite sports shoes. Obviously, "strength is priceless" has been achieved. And the meaning of strength is priceless, that is, strength is not spoken by price, basketball shoes are not very expensive, but also have excellent performance and excellent performance. "399" has clearly become the pronoun of Anta and "strength without price" in the industry. Many fans also call it "three uncle".

Boston Celtics stars at the signing ceremony Rajon Rondo "When Anta was talking to me about basketball principles, he said," strength is invaluable, "I agree. Because there are many children in the United States, including when I was little, my family was not very rich, and I couldn't afford to buy those hundred dollars basketball shoes, but they were no worse than others. I believe this situation exists in China too. Rondo said, "so I want to play basketball with Anta, let the children who love basketball have a pair of basketball shoes that are excellent and affordable, and enjoy the fun of basketball."

Strength and invaluable force add new stars, high-profile signing NBA

Then, in 2014, can Anta's "priceless" series continue to be brilliant? As we all know, Anta's star players are also members of the "priceless" team. At the end of 2013, there were rumors that Anta would incorporate a new NBA into the "priceless" team. Many of the industry's speculations, even the NBA fans in China, were looking forward to it. In February 2014, the answer was successfully announced. Chandler, Parsons, who is known as "high handsome and wealthy" in the country, is the "powerful and invaluable" new team. Apart from having a high popularity among domestic fans, the label of the rocket star has made him a continuation of the rocket complex of Chinese fans after Yao Ming.

If you think that "strength is priceless" stop here, you can underestimate Anta's strength too much. In October 13th, Anta successfully signed NBA, becoming the official partner of NBA, which is the most concerned time in the industry this year. Compared with last year's elimination, this move can make Anta's "priceless" series full of eyeballs. At the same time, the signing of the "NBA team joint name" basketball shoes at the signing site, positioning for 399 yuan RMB, the same price, but at the same time launched 8 different teams of ball shoes, action is not too small.

No matter how dynamic the industry is, the ultimate goal of the "priceless" strategy will still be on the products. KGV, Rondo II, the newly signed Chandler Parsons is the first CP I for the signing of the series, plus the "team joint name" sneakers launched after signing the NBA. This year can be called a year of Anta's "strength and invaluable" strategy. 2015 is coming. I hope Anta will bring more surprises to domestic fans.