Fick'S Children'S Shoes Open Products And Creative Crossover Marketing New Mode

July 17th hearing a couple of small

Reporter from Quanzhou

It is noteworthy that Fick kids has reached a preliminary agreement with the small study, and the two sides will also jointly create "fairy shoes customized service". It is reported that this is the first time to run the "fairy shoes customized marketing" system in the children's products industry. This is not only an attempt to cross the marketing of Fick products and culture and creativity, but also a new way for Fick's product development and brand promotion.

Children's public service website

Speaking of cooperation with the small study, Chen Huaiyu, the brand manager of Fick sporting goods Co., has used four words to express: "hit it off"!

According to the introduction, the small study is the highest public interest website for children. It has millions of registered public library volunteers, and has set up sites in 23 cities such as Beijing, Xi'an and Changsha. It has gradually formed a public welfare team, contributing to the dissemination and creation of children's literature under the Internet.

The emergence of small study is deeply concerned and participated by children and parents.

Through the depth of understanding, Chen Huaiyu believes that it can be cut from the perspective of "reading childhood, harvest dreams", which is also consistent with the concept of Fick's years of brand operation.

Chen Jincheng, general manager of Fick sporting goods Co., Ltd. explains that the public welfare network is consistent with Fick's brand communication characteristics.

According to the agreement, the two sides will jointly organised "book tour" national school children's book review contest, "environmental protection, childlike innocence and natural" picture collection and other activities in more than 20 cities throughout the country.

It is reported that the first stop event of the two sides jointly launched the tour of Shanghai film and art studio in June 6th. Fick kids joined hands with the Shanghai boy scouts in the small study room, and provided them with valuable collection equipment.

"Fairy tale shoes" products and creative crossover marketing

The so-called joint cross-border marketing, that is, the two sides in the customer resources for a beneficial exchange attempt.

In the preliminary agreement between Fick kids and the small study, one agreement is particularly interesting: the two sides will jointly create "fairy shoes customized service".

It is reported that this is the first time in the children's products industry to run "fairy shoes customized marketing" system.

This joint small study organizes the National Children's fairy tales picture book competition, and explores a number of good fairy tales and integrates contemporary children's most concerned cultural and creative elements.

The small study provides fairy shoes design manuscripts and orders to Fick, which is produced by Fick company, and the two sides jointly promote fairy tale shoes market sales.

"We integrate children's favorite pictures and other cultural elements into the products, and promote them in the market, in order to enhance children's awareness of brands and convey their dream aspirations."

This will be a practical process of Fick kids brand soft implantation, and an attempt to cross product marketing with culture and creativity.

It is understood that at present